After much anticipation, Colo Colo has finally unveiled its long-awaited centennial jersey, celebrating 100 years of glory and identity. The launch, reported by Dale Albo, marks the start of a year-long celebration that includes the Centenary Tour and the popular mobile museum. Fans eagerly awaited the release, with Adidas club members snapping up the jersey in under 40 minutes—before even seeing the final design.
Officially launched on March 31, the jersey is part of the Adidas Originals line and is inspired by Colo Colo’s first-ever kit worn in 1925. It features a clean, all-white design, staying true to its minimalist roots, but with no black laces on the collar this time. The club’s original crest is prominently displayed, with the embroidered phrase “100 años de gloria” across the chest—an elegant tribute to the team’s rich tradition.
“This jersey doesn’t just celebrate a century of Colo Colo’s history — it immortalizes it,” reads the official launch statement. “With details that evoke the club’s earliest days, every element is crafted for those who bleed black and white. Our Origin. Our Centennial.” The jersey is priced at $69,990 CLP.
